LitTAP Blog

One Story — successful org uses tech to further mission. Only do tech that has a chance of revenue. Developed online Submission Manager — 100 mags use. Also developed online subscriber DB. Websites help publishers look more professional.

Publishing Genius — artifact is still important. Is Reads, Chapbook Genius, Everyday Genius. All are vehicle to get attention for book.

BOMB — started blog last Jan. Video, audio, podcast. From 5 to 10 person staff, plus additional interns. “Free-mium”: all interviews now online for free — BOMB’s rights (vs. literature — don’t have rights). Discussed payable options, not feasible for cost of doing, stats. on how would sell. Subs increased by 25% since putting up more recent content. Happened w/ mag redesign — a more desirable object.

PG — all except for books online. Don’t pay writers — use content to get an audience. vs. OS — don’t give anything away for free. If you give something away for free, and audiences don’t like that — they may think they might not like us. MB — OS is mag w/ website. Stategized w/ consumer mag — took content off website, put teaser on, got more subs. Smart to test, follow stats.

BOMB — also working w/ JSTOR (library sub. service, list of mags which you can access via computer — “like a library loan, but in cloud”). Online — BOMB doesn’t look like it does in print vs. JSTOR. Also — good to see changes over the years.

PG — for readers: several communities online for every kind of writing that you like. Important to find, become active, connect. Agree that no one is late to the table right now — no one knows what will stick. Electric Literature — uses all possible formats to promote literature (NYT article: http://www.nytimes.com/2009/10/28/books/28electric.html)

OS — in the beginning, got friends to give work for free. But pay writers for stories. Pay a little more for Kindle (do either by sub or by piece). BOMB — pay writers as well. OS — People wouldn’t pay for online content, but WILL pay for via Kindle! Like newsstand: you give them, they charge what they want.

PG — Blog helps us reach audience. OS — asks for feedback on blog. If they get a few responses, that’s a lot. PG — BUT, people might talk about OS on THEIR blog.

Maribeth Batcha: New York Review of Books — Had Poem-a-Day for Nat’l Poetry Month on website, brought people via Twitter.

Hypertext work — not showing up on mag websites.

CLMP website — has list of literary magazines online. EBSCO puts mags online to Amazon. Poets & Writers has magazine database.

PG — au. of chapbook novel worked hard, chapbook went viral. Got interview on Bookslut. Production company for Spike Jones read, followed up. What can writers do? Facebook, blog — PG au. used blog effectively, became active in community. “Uncomfortable deliberateness” to write blog so you can sell a book, but useful.

BOMB — got grant from NYSCA & Warhol Foundation to digitze archive. Website is a search engine for archives. OS — doesn’t have digital rights to archive, but is considering to do so.

BOMB — spend a lot of time trying to keep people on site — on bottom of page, “If you enjoyed this article, you might enjoy this article.” Connect to more work.

Stephen Motika — seems like response has a lot to do with individual personality (i.e., Harriet blog on Poetry foundation, Ron Silliman blog, etc.)